What is copywriting?

If you’ve ever watched Mad Men, you might assume that it’s just sitting in a Madison Avenue boardroom drinking whiskey and coming up with quippy advertising copy.

And while that’s certainly part of it (the ad copy, I mean) copywriting stretches a little farther and goes a little deeper in today’s digital world.

Copywriting is essentially writing copy for your business. Whether that’s your brand messaging (tagline, mission statement, etc,) your web copy, your digital marketing content, etc. The purpose of copywriting is to find and solidify your company’s voice online so that you can build trust and rapport with your clients and, of course, make money.

It does more than just sound pretty, it plays a part in turning leads into customers and flighty perusers into loyal readers. It should capture and hold the attention of whoever is reading it and keep them coming back for more.

People often assume that branding is your visual identity only - like your logo, brand colors, typography, etc. But it’s so much more than that - It includes your verbal identity as well, which is ultimately how people will understand and perceive your brand.

The fine art of copywriting doesn’t pick and choose favorites - it’s for any and every business, large or small. Whether you’re a large manufacturing company, or an urban coffeehouse downtown, the benefits of copywriting and solidifying your business’s voice are innumerable.